Imagine you’re planning an awayday for your team and want to include an outdoors teambuilding activity.
Someone mentions herding sheep or perhaps our company name, so you get curious and Google it.
You’re drawn to video content in particular, since you imagine (correctly!) that sheep would make for some interesting imagery.
Which type of video would help you understand what’s on offer?
Answer as many questions ourselves and take 5 minutes or grab a few thoughts from clients and summaries them over 2 minutes?
Therein lies our current dilemma.
Or is there sound rationale for both versions?
We’d love your opinion.
The longer video was produced for us 4 years ago when we were advised that an explainer video should answer as many questions as possible and therefore be up to 5 minutes long.
The shorter film was a quick edit done in-house a few months ago, in response to someone who asked for it.
Have a gander, we’d love to know.
Thank ewe so much 🙏
