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The people who drive the business, keeping the flock moving day-in, day-out.
Head Shepherd and Director
Born and bred in London, Chris decided he wanted to be a farmer at the age of 8.
At the height of his shepherding career, Chris looked after 6,500 sheep with the aid of just two dogs. But his business was hit hard by Foot and Mouth. So Chris turned his hand to direct selling, promoting aloe vera products to help animals and their owners with their health…
Top Dog (aka Managing Director)
In 2001 Caroline chose to quit the cut-and-thrust of marketing in London and Geneva to follow her passion for health and fitness, launching her own personal training business. At the same time, she entered into the world of direct selling with Forever, the aloe vera company, where she met Chris. Then, to help build her two businesses, Caroline qualified as an NLP Results Coach…
Operations Lead and Flock Support
A business graduate whose first career was in technology, Janice now divides her time between her long-established executive search business and Raising the Baa’s back office.
Janice combines superb people-related skills with an expert eye for administrative detail. She has proven to be a whizz when it comes to research (she never thought she’d be asking sheep-related questions!), databases and processes.
Head Shepherd and Director
Born and bred in London, Chris decided he wanted to be a farmer at the age of 8.
At the height of his shepherding career, Chris looked after 6,500 sheep with the aid of just two dogs. But his business was hit hard by Foot and Mouth. So Chris turned his hand to direct selling, promoting aloe vera products to help animals and their owners with their health…
Top Dog (aka Managing Director)
In 2001 Caroline chose to quit the cut-and-thrust of marketing in London and Geneva to follow her passion for health and fitness, launching her own personal training business. At the same time, she entered into the world of direct selling with Forever, the aloe vera company, where she met Chris. Then, to help build her two businesses, Caroline qualified as an NLP Results Coach…
Qualified rounder-up of sheep
An essential member of the team, a shepherd is only as good as his or her trusty 4-legged companion.
When not working, Gilly loves running with Top Dog Caroline, carrots from the surrounding fields (shhh don’t tell the farmers!) and a jolly good tummy rub.
Operations Lead and Flock Support
A business graduate whose first career was in technology, Janice now divides her time between her long-established executive search business and Raising the Baa’s back office.
Janice combines superb people-related skills with an expert eye for administrative detail. She has proven to be a whizz when it comes to research (she never thought she’d be asking sheep-related questions!), databases and processes.
Qualified rounder-up of sheep
An essential member of the team, a shepherd is only as good as his or her trusty 4-legged companion.
When not working, Gilly loves running with Top Dog Caroline, carrots from the surrounding fields (shhh don’t tell the farmers!) and a jolly good tummy rub.
Fab-ewe-lous shepherds and facilitators, our professional associates help to deliver our training programmes through their specialist skill sets.
Associate – Trainer and Facilitator
A learning and development professional with a corporate background at Dell and 3M, Ian has a canny knack of communicating complex ideas clearly and distinctly. His high energy approach provides experiential development and follow up coaching to help leaders reach new heights…
Associate – Trainer and Facilitator
Specialist in manufacturing & engineering, supply chain and retail.
Describing herself as a “joyful revolutionary”, Carolyn is a change specialist who thrives when she’s supporting workplaces who want to improve through their people.
Associate – Business Psychologist
With an MA in Psychology, Jan has 17 years’ international experience of senior management assessment and development, along with training design and delivery, selection, talent management and coaching of professionals at all levels. Jan is a contributing author of a book about business psychology in practice, and he is a public speaker on the subject…
Associate – Executive Coach and Facilitator
Associate – Trainer, Coach and Facilitator
Paul has a proven track record of impacting and delivering significant projects and performance improvement through people, particularly within the SME market.
Facilitator, Trainer and Client Relations
Paul is a coach, trainer, consultant and published author with a wide range of experience (as a sheep, shepherd and a dog) in finance, legal, manufacturing and transport industries.
Known as The Recognition Coach, over the last decade he has drawn on all his experience to coach and train sales teams, management teams, business owners and individuals to be their best…
Associate –Trainer, Coach and Facilitator
Financial Services specialist
Kate has a strong 20+ year HR and development background in corporate financial services. Through her own consultancy business set up in 2004, she has worked with organisations in private and public sector delivering a range of leadership and team development programmes as well as executive coaching senior managers.
Kate is passionate about people development, inspiring employees at every level to grow their skills and enhance their ability to engage with their work, teams and organisations.
Associate – Trainer, Facilitator and Coach
Retail specialist
A seasoned retail leader with over two decades of industry experience, specialising in leadership development, coaching, and strategic consulting. As the owner of James Carpenter Coaching, he empowers retail organisations to unlock their full potential by focusing on the critical intersection of people and performance.
James worked at Homebase, Toys R Us and House of Fraser up to General Manager level, consistently driving growth and operational excellence.
Associate – Business Psychologist and Leadership Coach
A certified business psychologist and organisational development consultant, Penny is also a qualified executive/leadership coach experienced working across private, public and third sectors in many industries.
Penny works strategically with senior staff to develop authentic and powerful leadership capabilities through a person-centred approach. Penny draws on her expertise in business psychology and behavioural change to enable leaders to develop best practice yet personalised techniques to get the most out of their teams, build resilience and lead with impact.
Associate – Facilitator and Coach
Rachel stepped away from corporate life in 2020 after completing an MSc in Coaching and Behavioural Change. Now accredited as a Senior Practitioner by the European Mentoring & Coaching Council, Rachel focuses on supporting leaders in SMEs, blending creative, systemic coaching with mental and physical wellbeing…
Associate – Trainer, Facilitator and Shepherd
Frank’s love of animals, the outdoors and his career in the UK Armed Forces has shaped his pragmatic and grounded view of leadership and teambuilding. He focuses on authenticity and trust as the foundation of great leadership and teams…
Deputy Shepherd
Deputy Shepherd
Although she was born and bred a farmer, Caroline has also worked at a school for children with challenging behaviour. She has a natural way of keeping communication simple yet firm….
Associate
A former senior officer in the British Army, Paul is known as the Forensic Leadership expert. He works with CEOs and their teams helping them accelerate their organisational performance.
Associate
With an MA in Psychology, Jan has 17 years’ international experience of senior management assessment and development, along with training design and delivery, selection, talent management and coaching of professionals at all levels. Jan is a contributing author of a book about business psychology in practice, and he is a public speaker on the subject…
Associate – Trainer and Facilitator
A learning and development professional with a corporate background at Dell and 3M, Ian has a canny knack of communicating complex ideas clearly and distinctly. His high energy approach provides experiential development and follow up coaching to help leaders reach new heights…
Associate
Describing herself as a “joyful revolutionary”, Carolyn is a change specialist who thrives when she’s supporting workplaces who want to improve through their people.
Associate – Business Psychologist
With an MA in Psychology, Jan has 17 years’ international experience of senior management assessment and development, along with training design and delivery, selection, talent management and coaching of professionals at all levels. Jan is a contributing author of a book about business psychology in practice, and he is a public speaker on the subject…
Associate – Executive Coach and Facilitator
Associate – Trainer, Coach and Facilitator
Paul has a proven track record of impacting and delivering significant projects and performance improvement through people, particularly within the SME market.
Facilitator, Trainer and Client Relations
Paul is a coach, trainer, consultant and published author with a wide range of experience (as a sheep, shepherd and a dog) in finance, legal, manufacturing and transport industries.
Known as The Recognition Coach, over the last decade he has drawn on all his experience to coach and train sales teams, management teams, business owners and individuals to be their best…
Associate – Facilitator and Coach
Rachel stepped away from corporate life in 2020 after completing an MSc in Coaching and Behavioural Change. Now accredited as a Senior Practitioner by the European Mentoring & Coaching Council, Rachel focuses on supporting leaders in SMEs, blending creative, systemic coaching with mental and physical wellbeing…
Associate – Trainer, Facilitator and Shepherd
Frank’s love of animals, the outdoors and his career in the UK Armed Forces has shaped his pragmatic and grounded view of leadership and teambuilding. He focuses on authenticity and trust as the foundation of great leadership and teams…
Deputy Shepherd
Robin and our Head Shepherd Chris go back a long way. They have sheared far too many sheep to count all over the South-West.
A contract shepherd, Robin is the go-to expert for many when it comes to any matters relating to their sheep. He also oversees his own flock of some 300 sheep in Hampshire…
Deputy Shepherd
Although she was born and bred a farmer, Caroline has also worked at a school for children with challenging behaviour. She has a natural way of keeping communication simple yet firm….
Smile and enjoy the experience. Discover skills you never knew you and your team had!
Address: Shepherd’s Hut, Church Hill Rise, Bromham, Chippenham, Wiltshire SN15 2JS
© Raising the Baa 2026. All rights reserved. Website by Cre8ion
Born and bred in London, Chris decided he wanted to be a farmer at the age of 8.
At the height of his shepherding career, Chris looked after 6,500 sheep with the aid of just two dogs. But his business was hit hard by Foot and Mouth. So Chris turned his hand to direct selling, promoting aloe vera products to help animals and their owners with their health. In that time, he built up an international team of Forever business owners through hard work, mentoring and coaching.
Away from sheep, Chris enjoys travel, hiking, a glass of good red wine or a beer, and creating really useful stuff from recycled materials (you should see his garage!).
Chris’ book Sheep, Shepherd, Dog is now available for purchase from Amazon.
https://www.linkedin.com/in/ccfarnsworth/?originalSubdomain=uk
In 2001 Caroline chose to quit the cut-and-thrust of marketing in London and Geneva to follow her passion for health and fitness, launching her own personal training business. At the same time, she entered into the world of direct selling with Forever, the aloe vera company, where she met Chris. Then, to help build her two businesses, Caroline qualified as an NLP Results Coach.
Combining a love of the outdoors, animals and personal development, she directs this energy into growing the Raising the Baa brand and is excited about its plans to expand both nationally and internationally.
Often found running (where she gets her best ideas) or walking, Caroline is, like Chris, partial to a robust red wine and the darkest of chocolate, and has incessant bouts of wanderlust.
https://www.linkedin.com/in/carolinepalmer1/?originalSubdomain=uk
A business graduate whose first career was in technology, Janice now divides her time between her long-established executive search business and Raising the Baa’s back office.
Janice combines superb people-related skills with an expert eye for administrative detail. She has proven to be a whizz when it comes to research (she never thought she’d be asking sheep-related questions!), databases and processes.
Away from the office, Janice can be found tending her garden or walking in the Wiltshire countryside. Her other passions include weight training and dancing to 1950s rock and roll. She also has a black belt in karate, so keep this in mind if you’re in negotiation with her!
A learning and development professional with a corporate background at Dell and 3M, Ian has a canny knack of communicating complex ideas clearly and distinctly. His high energy approach provides experiential development and follow up coaching to help leaders reach new heights.
Ian is a Client Practitioner of Discovery Insights, a powerful and invaluable tool for behavioural analysis and team building sessions.
Ian plays the sax to a pretty darn funky standard, writes travel blogs on his many meanderings, and is a bit of a foodie to boot.
Describing herself as a “joyful revolutionary”, Carolyn is a change specialist who thrives when she’s supporting workplaces who want to improve through their people.
With significant experience in the manufacturing, logistics and retail sectors, she underpins this with a Masters in Lean Operations. This is why Carolyn is the architect behind the SIMPLE Leader Development Programme.
Combining her commercial acumen and personal back-story, Carolyn uses the 6 SIMPLE to ensure team leaders create positive workplace cultures by eliminating the people problems that distract them from productivity and profitability.
A keen boxer and weight-lifter, dancer & singer, Carolyn is also a multi-published author & prolific writer.
With an MA in Psychology, Jan has 17 years’ international experience of senior management assessment and development, along with training design and delivery, selection, talent management and coaching of professionals at all levels. Jan is a contributing author of a book about business psychology in practice, and he is a public speaker on the subject.
Jan trains professionals in the SHL suite of psychometrics (OPQ, MQ) and is certified to analyse and report on team behaviour using the Leadership Team Impact Monitor, WAVE, Hogan’s HDS, HPI and MVPI tools.
A Dutch policeman turned Wiltshire psychologist, Jan genuinely offers a unique combination of skills. His Dutch directness can sometimes help to address issues that might otherwise remain hidden.
Off-duty, Jan can be found with his nose in a book, learning yet more languages, or (sort of) running to keep fit.
Kate has a strong 20+ year HR and development background in corporate financial services. Through her own consultancy business set up in 2004, she has worked with organisations in private and public sector delivering a range of leadership and team development programmes as well as executive coaching senior managers.
Kate is passionate about people development, inspiring employees at every level to grow their skills and enhance their ability to engage with their work, teams and organisations.
Clients have described Kate as a ‘non-judgemental listener’ who builds strong relationships by using her emotional intelligence, insight and integrity to challenge and through being encouraging, compassionate and kind.
Kate is a Corporate Member of the CIPD, qualified in a range of psychometric tools, including Insights Discovery, MBTI, Everything DiSC and SHLs psychometrics and holds the ILM Level 7 Certificate in Executive Coaching & Leadership Mentoring.
Off duty you will find Kate on her bike cycling around the Northamptonshire countryside and occasionally getting further afield on cycling holidays.
A seasoned retail leader with over two decades of industry experience, specialising in leadership development, coaching, and strategic consulting. As the owner of James Carpenter Coaching, he empowers retail organisations to unlock their full potential by focusing on the critical intersection of people and performance.
James worked at Homebase, Toys R Us and House of Fraser up to General Manager level, consistently driving growth and operational excellence.
In addition to his coaching practice, James is committed to nurturing the next generation of retail talent as an associate lecturer at the Fashion Retail Academy.
With profound expertise in people management and store operations and his practical approach to solving today’s retail challenges make James a sought-after speaker and consultant.
James is a certified performance coach and holds CIPD Level 5 in People Management.
Away from shops, James is likely at his local grassroots football club, either on the field or behind the scenes doing their press and marketing as a voluntary role. He also likes to challenge himself at the gym and chill out at gigs.
A certified business psychologist and organisational development consultant, Penny is also a qualified executive/leadership coach experienced working across private, public and third sectors in many industries.
Penny works strategically with senior staff to develop authentic and powerful leadership capabilities through a person-centred approach. Penny draws on her expertise in business psychology and behavioural change to enable leaders to develop best practice yet personalised techniques to get the most out of their teams, build resilience and lead with impact.
An associate of Lumina Learning, Penny uses their psychometric products including Spark and Emotion to help individuals understand themselves and others more deeply, building influencing skills as a result.
Away from psychology and organisations Penny loves going on adventures with her two dogs Polly and Daisy. She also is an avid Masterchef fan and can often be found in the kitchen creating a new and usually edible dish!
Rachel stepped away from corporate life in 2020 after completing an MSc in Coaching and Behavioural Change. Now accredited as a Senior Practitioner by the European Mentoring & Coaching Council, Rachel focuses on supporting leaders in SMEs, blending creative, systemic coaching with mental and physical wellbeing.
Rachel’s 20 years in HR – most recently as Senior HR Business Partner for a global brand – has provided her with deep insights to the systemic nature of teams. Her empathetic and pragmatic style enables her to engage across all levels, from the boardroom to the floor.
Much of her free time is spent walking her dogs and digging up weird and wonderful facts about the natural world. This has given her a newfound respect for wasps and worms, but this has yet to be extended to spiders which remain a phobia to be conquered!
Frank’s love of animals, the outdoors and his career in the UK Armed Forces has shaped his pragmatic and grounded view of leadership and teambuilding. He focuses on authenticity and trust as the foundation of great leadership and teams.
Frank has extensive experience of developing people and businesses in the UK and overseas. He uses models such as Patrick Lencioni’s 5 Behaviors of a Cohesive Team (licensed facilitator), behavioural assessment tools such as Everything DiSC (licensed practitioner), and a variety of experiential learning activities to develop resilience.
The son of a North Buckinghamshire sheep farmer, agriculture is in his blood. He owns a small farm near Stonehenge and maintains a flock of 50 sheep of a variety of breeds.
Robin and our Head Shepherd Chris go back a long way. They have sheared far too many sheep to count all over the South-West.
A contract shepherd, Robin is the go-to expert for many when it comes to any matters relating to their sheep. He also oversees his own flock of some 300 sheep in Hampshire.
Due to too much sheep-dipping in his younger days, Robin has lost the majority of his hearing. So, if he is your shepherd for the day, don’t think he’s ignoring your questions, just get on his right (or is it his left?) side!
When not out in the fields he’s more than likely on a last-minute holiday, skiing with his two sons Harley and Max.
Although she was born and bred a farmer, Caroline has also worked at a school for children with challenging behaviour. She has a natural way of keeping communication simple yet firm.
Spinning wool has been a hobby of Caroline’s since childhood. And the long, lustrous wool from her rare breed Cotswold sheep is ideal for it. She follows in the footsteps of her talented mother, who at 85 years young is still an active shepherdess, spinner and weaver.
With a passion for and extensive knowledge of rare breeds of sheep, Caroline is a sought-after judge at livestock shows across the country. Caroline is not only an expert in sheep but also in cattle, so if you’re moo-ved by larger livestock, she’s your girl!
