Quite often, those who religiously follow the crowd – in fashion for example – regardless of whether something suits them or not, are often referred to as sheep.
It takes therefore, a very determined and focused animal to go against the flow, or a very determined shepherd to herd his sheep when they’re focussed elsewhere. Quite often in business we can find ourselves treading the same path, doing the same as we’ve always done because it is the easy option. It takes far more resource and strength of character to change paths. If you always do what you’ve always done, you’ll always get what you’ve always got. Whilst remaining with the flock, a safe and well-trodden option, you are unlikely to progress or diversify.
Re-examine your reasons for staying in that one safe field.
Is it the right place still to be?
Is your business still benefitting from it?