Quite often, those who religiously follow the crowd – in fashion for example – regardless of whether something suits them or not, are often referred to as sheep. Or even lemmings if they jump without paying heed to the consequences. Sheep however are comfortable just to follow each other from one field to the next without question as they are in fear of losing contact with the flock they are with. In addition, they will follow each other with confidence into the new field of fresh grass. They go because they know it’s safe to go there (because of the numbers) and because of the other sheep it’s possible to get there, such is their confidence in each other’s decisions. Hence the queue or a line. For the sheep the fresh green grass is almost a bonus!
It takes therefore, a very determined and focused animal to go against the flow, or a very determined shepherd to herd his sheep when they’re focussed elsewhere. Quite often in business we can find ourselves treading the same path, doing the same as we’ve always done because it is the easy option. It takes far more resource and strength of character to change paths. If you always do what you’ve always done, you’ll always get what you’ve always got. Whilst remaining with the flock, a safe and well-trodden option, you are unlikely to progress or diversify.
Re-examine your reasons for staying in that one safe field.
Is it the right place still to be?
Is your business still benefitting from it?