#32. From Dell and 3M to luxury brands and insurance, adaptability is key - Raising The Baa

#32. From Dell and 3M to luxury brands and insurance, adaptability is key

#32. From Dell and 3M to luxury brands and insurance, adaptability is key

Ian Beer sales effectiveness trainer and saxophonist

Team effectiveness, behavioural preferences and what motivates people to think and act like they do – all topics which fascinate today’s guest interviewee. In his words “it bakes my noodles”!

A determined individual, Ian Beer funded his way by selling cars to attend university as a ‘mature’ student. His subsequent corporate career spanned Total Oil, Dell Technologies and 3M before flying solo as a consultant and trainer working currently in luxury cars and insurance amongst other sectors.

One of 3M’s most famous products Post-it Notes was founded by accident by one of their research scientists (read the full story here if you’re curious). Herding sheep as a team building activity, the springboard to Raising the Baa, also came about by chance (Episode 1 of SheepDip tells all!) from an unplanned conversation between Chris (founder and Head Shepherd) and an acquaintance who had just launched a youth charity. Poles apart in many ways yet neither would have come to fruition if serendipity hadn’t played its part – another theme we discuss with Ian in reference to remote working.

Resilience, reframing, communication, adaptability – all are covered in our conversation, with particular reference to the work/life pattern that the pandemic has provoked.

If this episode has prompted any questions, go ahead and ask! Either email caroline@raisingthebaa.com or leave it in a review note.

Enjoy – and thank ewe for listening 🙂

Free resources:

Want to become a more effective remote leader? E-book from Insights Discovery.

Sheep, Shepherd or Dog – which one are ewe? Take our personality quiz and find out.

Connect with the speakers via LinkedIn:
Caroline Palmer – Top Dog and Co-Founder, Raising the Baa
Chris Farnsworth – Head Shepherd and Co-Founder, Raising the Baa
Ian Beer – Sales effectiveness consultant, trainer, coach – and saxophonist

* *GATES RE-OPEN 17th MAY 2021! * *


The sheep are champing at the bit to welcome ewe - grab your flock and have some fun with ours!

We are open now for enquiries and would love to hear from ewe - so go on,  get in touch.


Meanwhile keep safe by wearing one (or more!) of our sheepy face masks.

ALL proceeds donated to our charity partner Send a Cow

Credit: Photo by Tim Mossholder on Unsplash